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Grand Openings

The highlight of my career with Great Wolf Lodge was spearheading the social media strategy to open two Great Wolf Lodges resorts. For Great Wolf Lodge Colorado Springs I took on additional responsibilities to lead the media grand opening as well. In this role I led our agency of record and internal teams in event logistics, securing key regional media, and executing an extremely robust social media strategy. 

Making A Splash

Great Wolf Lodge Colorado Springs media strategy was focused on securing drive-to market media coverage and influencer content. 

Let's Break It Down

Influencer Takeovers

Mom influencers were extremely influential in Southern California in 2015-16. To amplify awareness and establish peer to peer validation, I worked with a number of influencers to take over our handle during their stay, and post on their owned channels, too.

Travel + Leisure GO Social Branding

Learn more about how I developed a social media strategy that catapulted this brand's newest product from 0 to over 140k followers with engagement rates that rival the Magazine's social channels.

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