Grand Openings

The highlight of my career with Great Wolf Lodge was spearheading the social media strategy to open two Great Wolf Lodges resorts. For Great Wolf Lodge Colorado Springs I took on additional responsibilities to lead the media grand opening as well. In this role I led our agency of record and internal teams in event logistics, securing key regional media, and executing an extremely robust social media strategy.

Making A Splash

Great Wolf Lodge Colorado Springs media strategy was focused on securing drive-to market media coverage and influencer content.

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Fox 31 Denver

Colorado Business Journal

Dever Post

CO Springs Gazzette

Let's Break It Down

Content Strategy

The content goal for our grand openings was mass awareness in new markets. Cross-channel content leading up to event focused on brand education with mass coverage weekend of opening event.

Influencers

An integral part of our opening success was through partnering with influencers. Both openings included a weekend-long hosted Influencer FAM led by me and executed in partnership with our agency of record.

Agency Management

Neither of these grand openings would have been successful without amazing agency partners who helped to develop key strategic ideas, pitch to influencers, and execute event operations.

Awards

#GWLSoCal & #GWLCOSprings social media campaigns both won national PRSA Awards.

Influencer Takeovers

Mom influencers were extremely influential in Southern California in 2015-16. To amplify awareness and establish peer to peer validation, I worked with a number of influencers to take over our handle during their stay, and post on their owned channels, too.

Travel + Leisure GO Social Branding

Learn more about how I developed a social media strategy that catapulted this brand's newest product from 0 to over 140k followers with engagement rates that rival the Magazine's social channels.

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