Brands

Transforming engaged communities for global brands in tourism & hospitality.

Merlin Entertainments

Head of Social & Digital Content

Built and lead the organization's first Social Media & Digital Content Team (organic, paid, influencer, community). The matrixed group of strategists and creators support 10 brands/40+ accounts.

Travel + Leisure

Manager, Social Media

I led the end-to-end social media strategy for Travel + Leisure's new travel subscription product, Travel + Leisure GO. I built this brand's social media from the ground up and had an incredible team working on its continued growth.

Extra Holidays

Manager, Social Media

I led the end-to-end social media strategy for Extra Holidays. My team was responsible for driving brand awareness, engagement, and booking revenue.

Give Kids The World

Social Media & Content Strategist

I led the social & digital content strategy, focused on developing stories that resonated with donors and volunteers to drive awareness, sign-ups, and donations across the digital landscape e.g., social, digital advertising, influencers, and blog.

Kalahari Resorts

Social Media Manager

I managed paid and organic digital media plus website content and SEO with a primary focus on driving resort bookings. The implementation of Sprinklr was a core project I led to better understand guest experience and manage ads campaigns.

Great Wolf Lodge

Social Media Manager

I managed organic social media, listings, and influencers for all Great Wold Lodge resorts across the US and Canada. I grew the social media presence from 400k to 1M followers, and influenced on-site experience through program development and community moderation.

IAAPA Expo

Social Media Ambassador

I was fortunate to be selected as one of 30 professionals worldwide to be a part of the coveted Show Ambassador program in 2016 & 2017 where I led the Ambassador team of social media experts to cover the entire week-long programming in real-time on Twitter.