top of page

Brands

I've worked for some pretty cool brands!

Merlin Entertainments

Head of Social & Digital Content

Built and lead the organization's first Social Media & Digital Content Team as part of a global digital transformation. Our matrixed group of strategists and creators support all of the brands in Merlin Entertainments portfolio in North America.

MerlinEntertainmentsLogos.png

Travel + Leisure

Manager, Social Media

I led the end-to-end social media strategy for Travel + Leisure's new travel subscription product, Travel + Leisure GO. I built this brand's social media from the ground up and have an incredible team working on its continued growth. 

GO-LOGO.png

Extra Holidays

Manager, Social Media

I led the end-to-end social media strategy for Extra Holidays. My team is responsible for driving brand awareness, engagement, and booking revenue. 

EH Logo_Sunburst (2).png

Great Wolf Lodge

Social Media Manager

I managed organic social media, listings, and influencers for all Great Wold Lodge resorts across the US and Canada. I grew the social media presence from 450k to 1M followers, and influenced on-site experience through program development and community moderation. 

GWL_LOGO.png

Kalahari Resorts

Social Media Manager

I managed paid and organic digital media plus website content and SEO. I led the implementation of Sprinklr to better understand our guests' experiences and inform operations. 

Kalahari Logo.png

Give Kids The World

Communications Director

I led the communications strategy, focused on developing stories that resonated with donors and volunteers to drive awareness, sign-ups, and donations.

GKTW Logo.png

IAAPA Expo

Social Media Ambassador

I was fortunate to be selected as one of 30 professionals worldwide to be a part of the coveted Show Ambassador program in 2016 & 2017 where I led the Ambassador team of social media experts to cover the entire week-long programming in real-time on Twitter. 

IAAPA_┬-Expo_vert-450x400-1.png

© 2023 by Jessica Lawler
Powered and secured by Wix

Email

Follow

  • LinkedIn
  • Threads
  • TikTok
  • Instagram
bottom of page