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Brands

I've worked for some pretty cool brands!

Merlin Entertainments

Head of Social & Digital Content

Built and lead the organization's first Social Media & Digital Content Team as part of a global digital transformation. Our matrixed group of strategists and creators support all of the brands in Merlin Entertainments portfolio in North America.

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Travel + Leisure

Manager, Social Media

I led the end-to-end social media strategy for Travel + Leisure's new travel subscription product, Travel + Leisure GO. I built this brand's social media from the ground up and have an incredible team working on its continued growth. 

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Extra Holidays

Manager, Social Media

I led the end-to-end social media strategy for Extra Holidays. My team is responsible for driving brand awareness, engagement, and booking revenue. 

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Great Wolf Lodge

Social Media Manager

I managed organic social media, listings, and influencers for all Great Wold Lodge resorts across the US and Canada. I grew the social media presence from 450k to 1M followers, and influenced on-site experience through program development and community moderation. 

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Kalahari Resorts

Social Media Manager

I managed paid and organic digital media plus website content and SEO. I led the implementation of Sprinklr to better understand our guests' experiences and inform operations. 

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Give Kids The World

Communications Director

I led the communications strategy, focused on developing stories that resonated with donors and volunteers to drive awareness, sign-ups, and donations.

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IAAPA Expo

Social Media Ambassador

I was fortunate to be selected as one of 30 professionals worldwide to be a part of the coveted Show Ambassador program in 2016 & 2017 where I led the Ambassador team of social media experts to cover the entire week-long programming in real-time on Twitter. 

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