More About Jess:

Hi, I’m Jess — a digital marketing leader who believes social media is one of the most powerful storytelling tools a brand can have.

For more than 12 years, I’ve helped hospitality and entertainment brands like Merlin Entertainments, Travel + Leisure Co., and Great Wolf Lodge bring their stories to life online. My sweet spot is where creativity meets strategy, turning social engagement into real business impact.

I got my start in the Water Park Capital of the World, where I first fell in love with the thrill of themed entertainment (and the magic of a great brand moment). These days, I call Orlando, FL home — close to the parks I love to visit as both a marketer and a fan.

When I’m not chronically online, you’ll probably find me curled up with a paperback, enjoying a theme park, or hanging out with my two cats.

At the end of the day, I’m passionate about helping brands create cultural moments that matter — the kind that spark connection, inspire conversation, and make people feel something real.

Let's make it happen together.

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"Make it Happen"

My professional motto represents how I work: with a positive attitude and strategic tenacity fueled by curiosity. I'm dedicated to growth and addicted to exceeding KPI targets.

My Services

Testimonials

Peter Koch, VP of Marketing

"It's rare to find a social media leader who masters both strategy and creative execution -- Jessica is one of those exceptional few. She's a true powerhouse in the social space: analytical, innovative, and relentless in driving results.

The kind of expert you want on your side in the fast-moving trenches of digital storytelling and social warfare."

348M

Impressions in 2024

+250% v PY

+165%

Revenue from paid social

& 6k% engagement rate

45%

Savings from Influencer

with 8% CPR lift

1M

Great Wolf Lodge Followers

in under two years

View Portfolio

Let's Build Your Brand Together

I want to talk about the best way to build and promote your brand.

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